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Post by account_disabled on Mar 16, 2024 5:39:28 GMT
You can understand a unique consumer journey by breaking down the metrics that fall within each of the parts of a journey. The ABC Funnel is one of our favourites here within the Girls in Marketing team. So lets begin with. Audience Although the audience category is not a standalone part of the traditional ABC funnel understanding who is visiting your website plays a huge part in solidifying a robust marketing strategy for any business. We think the most important Google Analytics metrics to track when it comes to an audience are Age gender The basic demographics of any audience is their age and gender. These metrics can really be valuable to guide any specific targeting campaigns on social media. Location ASB Directory The geographic location of your users. This metric can be extremely useful to see if you have a global audience or a more niche audience from a specific country that you can focus more of your marketing efforts on. Acquisition The acquisition is the first point of call when looking at the ABCThe funnel for your websites performance. Metrics within this category can really help you compare the traffic of different marketing channels. The numerical metrics we suggest you closely monitor are Users The number of visitors to your site which can include both new and returning visitors.
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